The most overlooked career growth strategy? Generosity

It’s one of the most overlooked tactics for growing your career:

Giving.

But probably not in the way you’re thinking.

My friend Mo Bunnell wrote a book called Give to Grow: Invest in Relationships to Build Your Business and Your Career.

Mo’s advice is simple yet powerful:

The best way to build lasting relationships that advance your career is by giving.

And trust me, his approach works so effectively.

If you follow his advice in this article, you’ll see for yourself.

The Problem

Building strong relationships with clients, colleagues, and leaders is key to long-term success.

But many of us struggle with it because we get caught up in our own heads:

• “I don’t have enough time.”
• “I don’t want to be a bother.”
• “They’re super busy right now.”
• And the big one: “I’m just not good at this.”

These thoughts can hold you back and keep you from important opportunities.

The Big Small Thing

The solution? Start with small acts of giving.

When you focus on giving—whether it’s offering help, sharing resources, or simply being a sounding board—you take the pressure off yourself.

Instead of worrying about how to make the “perfect” connection or what you’ll get in return, you’re genuinely focused on helping others succeed.

Here’s what to do:

Step 1: Think of someone you’ve been meaning to reach out to.

Step 2: Send this script straight from Mo’s book:

Hi (insert first name),

It’s been a long time! Would love to hear what’s going on in your world. Maybe I can find some ways to be helpful. Are you free Thursday at 2 p.m. ET?​
​– Mo

P.S. Can’t wait to share what’s going on with the family.

Step 3: On the call, ask “Would it be helpful if I ____?”

Okay, I know what you might be thinking…

Jenny, HOW would I be helpful? I wouldn’t know what to say!

Here’s some practical examples:

• Volunteer your time: “Would it be helpful if I volunteered an hour of my time each week to assist with this project? I can take on [specific task] to help lighten your load.”
• Brainstorm solutions: “Would it be helpful if we set aside some time to brainstorm ways to tackle this challenge? I’ve got a few ideas that might help us move forward.”
• Share a resource: “Would it be helpful if I shared my project plan template? It might give you a head start on next steps for XYZ.”
• Offer a trial of your service or solution: “Would it be helpful if I ran a pilot session for free? This way, you can see the value we bring before committing to a larger rollout.”

All these offers create momentum where there was none before.

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How This Helps You Chase What You Want

When you’re invested in others’ success, it naturally makes them more invested in you.

You’ll be remembered and valued by others—and those strong relationships can unlock new career opportunities.

And the best part, according to Mo? “It’s always your move, and there’s always a way to be helpful.”